The Story behind "GRAVEL - A MAN’S COLOGNE"

 

A scent that has rolled through the decades, looking back on a vivid past and standing on the precipice of a brilliant future. Since its creation in 1957, Gravel A Man’s Cologne has seen the trends come and go, but has always remained true to itself: Strong, elegant, unaltered. A fragrance which defies time, like the gravel in its bottle.

 

 

Der Duft GRAVEL - A MAN’S COLOGNE

 

This complex fragrance is defined in the top note by fresh citrus fruits. Woods and balsamic components with spices and a pinch of frankincense as well as some resins give a strong masculine note. The fragrance concept has remained untouched since 1957.

 

GRAVEL A MAN’S COLOGNE achieves this „special something“ by adding stones which give a warm colour note during the maturing process and round up the scent. 

 

Das Comeback

After Knudsen‘s death, the fragrance disappeared for several years. GRAVEL thus became a rare and sought-after vintage fragrance, available only in private remainders. Georg and Christian Blessing, both Gravel-enthusiasts, could buy GRAVEL only high priced at online market places. The fascination for the fragrance and the brand’s eventful history had infected father and son. So, basically the idea to remarket Gravel, is based on

the wish to be able to buy it again. The search for the heirs to the trademark and the subsequent persuasion to buy a piece of American perfume-history dragged on for years. At all times, the desire to transfer the fragrance back into a family owned environment that corresponded to Knudsen‘s ideals and the values of the GRAVEL COLOGNE brand was in the foreground. Finally, after years of absence, Georg and Christian Blessing succeeded in marketing the fragrance again and continuing the business in the spirit of Knudsen. Today, as then, the fragrance is only available in the most exquisite establishments.

 

www.gravelcologne.com

 

The New York Times 1966


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GRAVEL Biography
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Michael B. Knudsen