The Beginning

Pierre Guillaume was born on 12 February 1977 in Clermont-Ferrand. After his studies he entered the Laboratoire de Formulation Industrielle founded by his father, Christian, where he worked in the R&D department and more particularly on the design of speciality products for the cosmetics industry.


Fascinated by the artistic expression of fine chemistry in the form of Perfumery, he went on to enrich the traditional Perfumer’s Organ with a palette of varied ingredients drawn from the worlds of chemistry and botanical research.


To pursue his exploration of new possibilities he went on to apply the techniques and knowhow of industrial chemistry to the creation of perfumes.



In 2002, aged just 25, he launched his first composition baptised “Cozé”, which the American perfume critic Chandler Burr (New York Times & GQ USA) described as “the coolest of new European fragrances from a young French chemist”, and created his own perfume house Parfumerie Generale, (in reference to his initials).


To go a step further than the simple manipulation of ingredients in terms of quantity and formulation, he concentrated on the resulting material itself and on the interaction of physical factors. The result was a process called Photoaffinage ® or photo-refining, the smoothing of olfactory peaks via ultraviolet radiation, to give his perfumes a  special "patina", their characteristic “vibrant” (Cozé) or “melancholic” (L'eau de Circé) feel.


When he uses an unusual ingredient it is solely for the contribution it makes to the olfactory construction of the fragrance and is in no way a marketing ploy. His style of composition gives his creations discreet trails but which last exceptionally well because, as he says, the most beautiful perfumes are those that are discovered close up, in the nape of the neck or on the curve of a breast or shoulder: “Perfume to wear for One’s Self, an egocentric and moving experience, but also for the Other, the special One, never the Others. My perfumes rely on contact with the skin to fully express themselves, without it they are nothing”.



The Collections
Today, Pierre Guillaume has created some sixty fragrances that he elaborates in total creative and financial independence in his workshops and which are distributed through a network of almost 200 outlets around the World under his three collections:


Parfumerie Generale

Collection Croisiere / The Cruise

Collection Noir / Black Collection